All posts by Larry Levenson

About Larry Levenson

This is my biography. I was born, then raised. Then educated, then married. Then kids, then adult kids moved out.

5 Reasons to Start a Blog for Your Alternative Health Practice

Blogging, especially when combined with social media, is a powerful way to promote your alternative health practice. There are still many healthcare professionals that are hesitant to make the jump and start a business blog, but they’re missing out on a big opportunity.

There are several reasons why alternative health practitioners don’t blog:

  • It takes a commitment of time and resources that can be overwhelming.
  • They don’t know how to get started from a technical perspective.
  • It can be challenging to develop a loyal, engaged following on a business blog that focuses on one specific topic.
  • It can be difficult to consistently come up with interesting business-related post ideas.

But starting a business blog doesn’t have to be an intimidating or overwhelming experience. Once you get started, the benefits of a business blog can make the effort worthwhile.

Here are five of the biggest reasons you should start a blog for your business.

1. Target Potential Clients

Business blogs typically don’t involve direct promotion of your products and services, but rather promote your services just comes in a more passive way.

A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.

2. Boost Your Website Traffic

You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them. And your story fuels your SEO. Search engines love valuable content and will reward you for it.

3. Establish Yourself as an Industry Expert

Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.

4. Develop a Community

One of the best parts of a successful business blog is the communication, collaboration and sharing that can take place in the comments. Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.

A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. It builds your personal brand.

5. Create Valuable Person-to-Person Connections

It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.

These are just a few of the benefits that can come with a successful business blog.

Although creating a successful business blog takes time, dedication and patience, once you get started, you’ll be on your way to realizing these plus many more benefits.

Heavy Metals Summit, Jan 29 – Feb 5, 2018

Chances are, during the holidays, you encountered people that you care deeply about struggling with their health. They’ve been through all kinds of testing and seen many specialists to try to get to the root cause of their health challenges.

One overlooked aspect that is poorly understood by both conventional and alternative practitioners is HEAVY METALS.

Heavy metals are everywhere

They’re everywhere! In our food, water, air, even our household goods…and they’re destroying people’s health.

In fact, everyone has some level of mercury toxicity. Aluminum has been linked to breast cancer, Alzheimer’s disease, allergies, even autism…there is so much more that people need to know about heavy metals.

This is why I’m excited to share with you a project that our team has been involved in called, The Heavy Metals Summit.

The world’s leading experts have come together online to share their wisdom on this topic, including our very own, Dr. Jared Seigler.


Why Attend The Heavy Metals Summit?

  • Tired of being exhausted, brain fogged, slightly depressed (or worse!)
  • Learn about the toxins lurking in our air, water, food, and products
  • Discover why conventional medicine does NOT address heavy metal toxicity
  • Get action steps you can take to detox and heal

Our friends, Wendy Myers, FDN-P, NC, CHHC, Christine Schaffner, ND, and Dietrich Klinghardt, MD, PhD, have spent the last few months gathering the right experts, information, and protocols to help you understand the danger of environmental toxins and what to do about them.

Every day, they help their patients regain health, in some part, through heavy metal detoxification. People with incorrect diagnoses of multiple sclerosis, fibromyalgia or thyroid issues, just to name a few, have found relief through their innovative and individualized protocols to reduce the burden of heavy metals.

The Heavy Metals Summit is ONLINE and FREE from January 29 – February 5, 2018

To register, CLICK HERE

Yours in health,

Sachin Patel and The Living Proof Team

P.S. No one can escape environmental toxins. If someone you love is struggling with their health, forward this email to them. It could save their life.

Fed Up With Fat? This Must-See Documentary Changes Everything

The statistics are sobering and staggering. Over 95% of all Americans will become overweight or obese within the next two decades. By 2050, one out of every three Americans will have diabetes. This is the first generation of Americans expected to live shorter lives than their parents.

How did this happen? That’s what Fed Up, a recent documentary narrated by Katie Couric, dares to ask. You can now stream Fed Up if you have Netflix, and I highly recommend you put this riveting film in your queue.

Fed Up knows no easy answers exist for obesity, even if it calls out numerous culprits responsible for the epidemic. Corporate greed plays a significant role. So does politics.

Yet for the past 30 years, we’ve also been misled with the “eat less and exercise more” mantra. “The message has been pushed on us, ‘It’s your fault that you’re fat,’” says Dr. Mark Hyman.

But what if our whole approach to the obesity epidemic is dead wrong?

“There are 600,000 food items in America,” says Dr. Robert Lustig. “80% of them have added sugar.” That added sugar does more than add up around our waistlines; one study found sugar was eight times more addictive than cocaine.

Statistics, infographics, and interviews with notables including Gary Taubes and Bill Clinton as well as a few sugar apologists shape this film. My readers will recognize much of this information: Fed Up entertainingly, informatively gives viewers a lot to think about.

Yet what really grounds this documentary and gives it heart are the human-interest stories about adolescents who struggle with obesity.

Among them, you’ll meet Brady Kluge, a 15-year-old who weighs 215 pounds and has 47% body fat. Joe Lopez, a 14-year-old whose doctor eventually suggests bariatric surgery. And Maggie Valentine, who often sobs as she discusses her obesity struggle and the confusion it creates for this 12-year-old.

Equally confused are their parents, whose intentions are pure even when they (often) make incorrect food choices for them and their kids. Fed Up shows how the processed-food industry has overtaken our schools and homes but also the way we see food.

Therein lies the paradox. Contrary to the stereotype that obese people simply need to move more and eat less, these adolescents and their families are hardworking, intelligent people who’ve been misled by food corporations eager to put profit before health.

These adolescents exercise religiously, make “healthy” food choices, and remain proactive about losing weight and attaining optimal health. Yet tragically, they’re still overweight.

It’s heartbreaking, and not all of their stories resolve optimistically. I admire Fed Up for not trying to neatly end in a feel-good tone. At the same time, the documentary’s message that you have the power to make healthy eating choices becomes empowering and positive. You’re going to leave this documentary charged up.

Simple though this idea is, if enough people embody it, we can reverse the obesity epidemic. Much like cigarettes have become maligned over the past few decades, we can fight the junk-food industry and take back our kitchens to reduce our risk for obesity and disease.

Fed Up will move you, humor you, anger you, and inspire you. Yet it also contains the power to transcend those qualities and start a food revolution. For that reason alone, everyone needs to see this film.  Stream Fed Up on Netflix.

Canadians Can Choose Health Services Based on Spiritual Beliefs

We often get questions about the rights of Canadians to choose healthcare services based on spiritual beliefs.

The PMA currently has PMA licensed practitioners in all fifty states of the USA and in sixteen other countries including Canada.  The PMA License is a license to practice natural healthcare under the auspicious of the religious rights as guaranteed by the Canadian Charter of Rights (and others).

 In light of today’s political climate, We never know what a government will or will not do. Therefore we cannot say with any certainty what the Canadian government(s) will allow. We do know that the Canadian Charter of Rights & Freedoms allows Freedom of religion – In 1955, the Supreme Court ruled in Chaput v. Romain, regarding Jehovah’s Witnesses, that different religions have rights, based upon tradition and the rule of law (at the time no statutes formed the basis for this argument).

In Syndicat Northcrest v. Amselem (2004), the Supreme Court drew up a definition of freedom of religion under the Quebec Charter of Human Rights and Freedoms, mindful of the overlap with section 2(a). The majority found freedom of religion encompasses a right to religious practices if the individual has a sincere belief that the practice is connected to religion. It would not matter whether the practice was needed according to religious authority. If courts can believe an individual is telling the truth in saying a practice is connected to religion, the courts then ask whether the infringement of freedom of religion is severe enough to trigger section 2. The Court also said religious beliefs are vacillating, so courts trying to determine an individual belief should be mindful that beliefs may change.

Following this test in Multani v. Commission Scolaire Marguerite Bourgeoys (2006), the Court found freedom of religion should protect a non-violent Sikh student’s right to wear a Kirpan (dagger) in school. In R. v. N.S., 2012 SCC 72, the Supreme Court sought to find a middle ground on the issue of whether a witness can wear a face-covering Niqab while testifying in a criminal trial. The court found that the right to religious freedom must be balanced against the right of the accused to a fair trial.

For more information about Canadian actions and procedures, read this essay.

How Religious Convictions Guide Personal Health Care Decisions

A Research Study Seeking Participants

The presence of healthcare decisions made in accordance with religious beliefs is marginally understood from the patient perspective.

One major challenge that can occur is when the recommended course of action, which is typically founded on medical and scientific research, conflicts with the religious convictions of patients.

Religious values have the ability to go against the normal medical course of treatment and lead to a need to explore alternative courses of action.  Making a decision on treatment with a need or perceived need to explore alternative treatment options due to the governing force of religious convictions can be conflicting.

Goals of the study

  • Bring awareness to the perceptions of religion in health care decision making
  • Increase knowledge on the alternatives of care for patients with religious beliefs

Eligibility to participate

In order to participate, you must meet the following eligibility criteria:

  • Have a religious affiliation
  • Have applied religion into healthcare decision making in last 10 years
  • Perceived a conflict in the healthcare decision-making process

Volunteer participants needed for INTERVIEW:

  • 1 hour, audio-recorded
  • Privately conducted, one-on-one
  • Via Skype or conference call
  • Review of interview transcript
  • All information is completely confidential

To participate please contact – Melissa Crumbey
(313) 574-4272 or m.crumbey4154@email.ncu.edu

[The Pastoral Medical Association has an interest in better understanding the various issues around selecting a practitioner based on religious beliefs. For this reason, we have agreed to support Melissa in this call for participants in her research study. We look forward to publishing the results of her study in the future.]

8 Tips: Free and Smart Marketing for Your Practice

When it comes to local SEO (search engine optimization), it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and prospects who may be searching for your practice. Local competition is heating up, and if you’re not on top of your rankings, you can bet your competitors will be.

For local SEO, think about keyword phrases instead of single keywords.  What search terms would you use to find your practice? For example, “naturopathic health in Scottsdale” will be less competitive than simply “naturopath.”

Make sure your address is on every page in text format

Before you start, check to make sure your physical address and phone number is on every page of your website in text format, not as an image. This makes it easy for the search engines to develop relevance to your local area for each of the topics you discuss. The easiest place to do this is in the footer, although you may find that in very competitive situations, putting this information at the top of a sidebar might work better for you.

Claim and optimize your listing on Google My Business

Google My Business (GMB) is considered a directory, but it’s a biggie, so it deserves its own section. It’s very important for local businesses to claim their Google My Business (and Bing Places for Business) page. It’s free and can get you incredible exposure.

To claim your Google My Business page, visit google.com/business.

The next step is to optimize your GMB listing with a solid description, categories, business hours, types of payments accepted and so on. You also want to make sure to upload your logo and photos of your business, products or services. (It’s generally recommended that you upload at least three photos.)

Fully populate each and every relevant section so that your listing is complete. If you’re a service business and don’t have a location customers or clients can visit, don’t worry; you can choose to hide your physical address as you’re setting up your Google My Business listing.

As mentioned above, Bing also has a comparable page for local businesses called Bing Places for Business. The process is very similar to GMB, and you should definitely have your business present on Bing’s local directory, too.

Incentivize positive reviews

Businesses are finally starting to realize the importance of online reviews from their customers. According to a recent survey, 84 percent of people trust online reviews as much as a personal recommendation, and seven out of 10 customers will leave a review for a business if asked by the business.

Whenever a review is left about your business, positive or negative, be sure to respond to it. That shows other people reading the reviews that you, the business owner, care what your customers think.

Two places where you should focus on getting reviews are your business’s Facebook page and Google My Business page. These are big ones. Many people turn to social media to see what their friends and family think about a business, so having good reviews on your business’s Facebook page can help to draw in prospective customers. Getting positive reviews on your Google My Business page is crucial because these reviews show up on Google when someone searches for your business.

Google also notes that “[h]igh-quality, positive reviews from your customers will improve your business’s visibility,” which implies that reviews might factor into rankings on the local pack.

Show off your expertise – Create a meetup or Healthy Living group

Become a frequent speaker at events around town, or organize your own event. Explore the kinds of events that businesses are creating on meetup.com and consider what type of event would be good for you to showcase your expertise. This is usually not a selling time… it’s a give away great information time.

And be sure to tell them they can get more information about your specific topic at a specific page on your website.

Get involved in your local online community

Participate on local websites and forums. This continues to show Google the relevance of your business to a specific area, especially if you can use one of your local search keyword phrases and link it to a particular page of your website.

Get involved in your offline community

Get active in your local area by participating in local charitable events and community campaigns. Post information about these on your website and blog about your participation. You can also write press releases about these events (be sure to link back to your website) and gain some newspaper or radio coverage. All your online posting about local events strengthens your relevance to the local area in the search engines.

Trade links with other non-competing local businesses

Ask other local business to link to your website in return for you linking to them. Be smart about this, and ask them to use your keyword phrase as the text for your link. Or better yet, provide a little snip of code that their webmaster can simply copy and paste into their website.

Use email marketing

Email marketing is a great way to get new visitors engaged with your practice, as well as maintain relationships with your existing clients.

budget marketing tactics

Get new website visitors to sign up for your newsletter by offering a bonus content piece for subscribing (e.g. get your free ebook detailing how to make a healthy homemade pizza when you sign up for our nutrition newsletter). Slowly nurture your subscribers via email until they are ready to become paying clients. Start your email campaigns with a free email marketing service like MailChimp.

Any low-budget marketing tactics I missed? What works for your practice?

How Doctors Permanently Lose Weight

Having a hard time keeping weight off?

Are you looking to safely and strategically lose 25 or more pounds?

Have you ever wondered what doctors do to lose weight and get in better shape?

Do they go through the same yo-yo dieting and emotional roller coaster as the average health seeker does or is there a formula that they follow based on a deeper understanding of human health and physiology?

If you’re tired of feeling defeated and you’re looking for a process to reclaim your physical, mental, and emotional health, watch the webinar below, where we dive deep into the exact method that we use to help our patients reset their metabolism and thus enjoy a permanent health transformation.

During the webinar, you will learn:

  • How to reset your Hypothalamus and endocrine system
  • How to overcome mental barriers that are holding you back
  • How to identify stealth problems that are leading to weight gain and other chronic health issues

The truth is, doctors don’t follow a weight loss formula.

Instead, what they do is take back control over their metabolic and endocrine system. The very system that is seemingly holding them hostage to weight gain, brain fog, low motivation, chronic inflammation, and other health challenges.

You see, weight loss/gain is actually not a symptom, it’s a response. The body is simply responding to signals from the environment and the endocrine system. This is the very system that regulates our hormones, metabolic activity, and therefore, weight.

The endocrine system is regulated by a gland in the brain called the hypothalamus. This gland controls metabolism (thyroid), the stress response (adrenals), body temperature, fertility (sex hormones), and thousands of other functions.

Many of today’s lifestyle factors disrupt the function of the hypothalamus leading to permanent weight gain and many other chronic health issues.

No matter how hard a person tries to lose weight or reclaim their health, they tend to end up back where they were shortly afterward – hormones always win!

The good news about weight loss

The good news is that once the system has been reset; weight, motivation, and mental clarity are all restored to their “factory settings”.

As complicated as this process might sound, it’s actually one of the simplest, most effective health strategies known and this is why we use this process with our patients.

Imagine, finally losing that stubborn weight, reclaiming your mental faculties, and feeling motivated and confident again.

About the Living Proof Institute

The mission of the Living Proof Institute is to address the root cause of your health issues and restore your health and vitality. Through partnering and education, you will receive the tools and direction to live an extraordinary life.

Sachin Patel’s vision is to help people achieve greatness through health because health is the vehicle that allows one to serve their family and their community. His philosophy is that “nothing can fix your body better than it can fix itself”.

Learn more about The Living Proof Institute.