Blogging, especially when combined with social media, is a powerful way to promote your alternative health practice. There are still many healthcare professionals that are hesitant to make the jump and start a business blog, but they’re missing out on a big opportunity.
There are several reasons why alternative health practitioners don’t blog:
- It takes a commitment of time and resources that can be overwhelming.
- They don’t know how to get started from a technical perspective.
- It can be challenging to develop a loyal, engaged following on a business blog that focuses on one specific topic.
- It can be difficult to consistently come up with interesting business-related post ideas.
But starting a business blog doesn’t have to be an intimidating or overwhelming experience. Once you get started, the benefits of a business blog can make the effort worthwhile.
Here are five of the biggest reasons you should start a blog for your business.
1. Target Potential Clients
Business blogs typically don’t involve direct promotion of your products and services, but rather promote your services just comes in a more passive way.
A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel.
2. Boost Your Website Traffic
You can tell your brand’s story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them. And your story fuels your SEO. Search engines love valuable content and will reward you for it.
3. Establish Yourself as an Industry Expert
Your blog posts can demonstrate your expertise in a particular subject area by sharing high-quality and relevant information with your readers. Over time, you can become known as a go-to resource that provides consistent and useful information to help your readers learn about new tools and resources, solve tough challenges and advance their own businesses.
4. Develop a Community
One of the best parts of a successful business blog is the communication, collaboration and sharing that can take place in the comments. Facilitating an active comments area on your blog by posting and responding to comments can help you create a community with shared interests, and learn a great deal about your audience in the process.
A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. It builds your personal brand.
5. Create Valuable Person-to-Person Connections
It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
These are just a few of the benefits that can come with a successful business blog.
Although creating a successful business blog takes time, dedication and patience, once you get started, you’ll be on your way to realizing these plus many more benefits.